---

Adele fans can hear a preview of ‘Hold On’, another new track from her upcoming album ‘30,’ in Amazon’s Christmas ad.

Adele sings about patience and being gracious in the heart wrenching ballad.

“I swear to god I’m such a mess / The harder that I try, I regress, Right now, I truly hate being me.”

“Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive“

The commercial is not a traditional product advertisement, but rather a message about “Kindness. The greatest gift.”